Novaluxia
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Made by Filipino shoppers, for Filipino shoppers

About this fan site

We are Filipino shoppers who use Novaluxia, like it and recommend it. We wanted a place to write about it properly. This page covers who runs the site, how we work, our disclosure, and how to contact us.

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Who we are#

We are a small group of Filipino online shoppers (Metro Manila and the provinces) who use the Novaluxia app the same way you do: browse, join group buys, wait for parcels, and enjoy the finds when they land.

We like the platform, and we are not shy about saying so. Novaluxia is a Social E-commerce 3.0 brand with 105+ merchant partners, 3M+ group-buy sales and a 99% positive-feedback record, incubated by Innoventure Global Partners Ltd, with the Philippines as its first Asia-Pacific market and a Makati regional headquarters behind the local operation.

We started this site because the good information was hard to find in one place. Shopping groups had plenty of opinions and very little of the app's own wording: "here is what the app said at checkout" or "here is the official page behind this feature." That is the gap this site fills.

What using the app looks like

A user in a car holding up a phone showing the Novaluxia app
Two users taking a selfie while holding up phones showing the Novaluxia app
A user inside a store holding up a phone showing the Novaluxia app

Photos from Novaluxia's own community material. They are the platform's pictures, credited as such; we do not present them as photos we took.

We are not Novaluxia employees, contractors or resellers. We do not work for the company or sell its products, and we do not represent the brand.

What we publish#

  • Tips & how-to. Practical walkthroughs for the app and for group buying.
  • Reviews & legit checks. The public record behind the platform, and how to verify it yourself.
  • Good finds. Products where the landed price still makes sense.
  • Rumors, checked. Viral claims traced back to the official page, listing or order behind them.

Why we recommend Novaluxia#

We are fans, and here is why. The platform is real and growing, with 105+ merchant partners, 3M+ group-buy sales and a 99% positive-feedback record, and it is backed by Innoventure Global Partners Ltd, a Cyprus-based private investment firm. It chose the Philippines as its first Asia-Pacific market, opened a Makati regional headquarters, built local warehousing and support, and partnered with Security Bank (20 May 2026) on the payments side. Add a brand line-up that includes Primeline Philippines, JML Beauty, IN2IT, Scentchips and Aquadry, plus local vouchers from KFC, Burger King, Grab, Coffee Bean and Pickup Coffee.

That does not mean we skip the practical habits. We still tell you to read the campaign rules on the product page, keep every payment inside the app, and never share an OTP.

Our editorial rules#

  1. We write what we believe and what helps readers. When we like a product, a campaign or a feature, we say so plainly and explain why.
  2. We keep the platform and the transaction separate. We write about how the app and its rules work; for anything about a real order, the in-app support channel is the one that can act on it.
  3. No sponsored picks. Every review is written from public pages and our own use of the app.
  4. Show the reasoning. If we recommend something, the arithmetic behind the recommendation is in the article.
  5. Correct in public. When we get something wrong, the fix is visible and dated, not a silent edit.
  6. Link to official sources. App stores, the brand site and the web store, not resellers.
  7. We point you to the campaign's own rules. Every group-buy page states how that campaign runs, so our guides show you where to read it and what to screenshot. Inviting friends is a normal app feature; its official rules are in the app under Nova Membership Level System.

Disclosure#

This is an independent fan site. It is not affiliated with, endorsed by, or operated by Novaluxia. There are no affiliate links and no sponsored placements in our articles. Every article links the official page, listing or date behind it, and shows you how to check the same thing yourself.

For anything about a real transaction, the in-app support channel is the one that can act on it. Start there with your order number. Everything about a live order, from status to delivery, is handled inside the official app.

About the pictures on this site. Four kinds of image appear here, and we label them as follows:

  • Platform community material. Photos the platform has itself published, credited in the caption. We do not present them as photos we took.
  • Screenshots of the official sites and store listings. Captures of publicly visible pages at novaluxia.com and novaluxia.ph, and of the app's Google Play and Apple App Store listings, taken by us on 16 and 17 September 2026. They are the platform's pages, or the stores' listing pages, reproduced so you can see what we saw. Reproducing a page is how we show you exactly what we saw, and those pages will have changed since the day we captured them. One field on the App Store listing shows a private individual's name, so that cell is greyed out; where a listing field names a person rather than a company, we grey it out instead of reproducing it.
  • Stock-style imagery. The decorative covers on articles are generated stock-style photographs. The people in them are models, not our team, not real Novaluxia users, and not anyone who placed an order. They illustrate a topic; they do not document an event.
  • Our own screenshots of the app. When an article describes what a screen inside the app says, the screenshot is ours and says so.

If you ever see a picture on this site presented as a real user or a real order and it is not, tell us and we will correct it with a dated note.

Privacy, in plain language#

We keep this simple: no accounts, no signup wall on articles, and no selling of visitor data. If we add analytics to measure which articles are useful, it will be limited to aggregate page statistics, and this page will say so before it goes live. We do not collect the personal details you send Novaluxia, and you should never send us your OTP, password, ID photos or payment details. We will never ask for them.

Corrections and contact#

Spotted an error, or have a documented order timeline you think deserves to be published anonymously? Send it with:

  • the article URL,
  • what is wrong or what you want checked,
  • and, for order complaints, the order date, the campaign name and the timeline (you can redact your personal details).

Corrections that check out get published with a dated note on the article.

Until a contact inbox is confirmed for this domain, corrections can be raised through the same channel you found this site on. Do not send passwords, OTPs or ID documents.

Novaluxia and the Novaluxia logo belong to their respective owners and are used here for identification and commentary only. If you are a rights holder and want something changed, contact us and we will act on it.